In the sport of rodeo, the fury strikes in lightning-fast athleticism and memorable action.  It's also when Scott Grover shines.

"I think there's a thrill," said Grover who said his sponsorship with Riata Bermuda Grass, Wrangler, and United Country Realty has helped him in chasing his dreams.

"I'm more comfortable behind the microphone in a full coliseum than I am in a one-on-one situation.  You get the excitement of the crowd.  I like taking people to almost screaming their heads off, to almost tears, to right back to screaming again.  I think it's the thrill of control, in a way.

A former agriculture education instructor, Grover stepped out of the classroom and into a full-time career as an announcer.  Now he strives to be the best in the business.  A good announcer is a critcal part of a successful event, and a good announcer is there for the producer, the committee, and the fans, not for themselves.

Grover has worked rodeos throughout the country for a variety of producers and committees.  He started his announcing career at 19, working amateur and junior rodeos.  Since then, he has worked his way up the ranks to the professional associations.

He's been the arena announcer of the Prairie Circuit Finals Rodeo, a position he held many years.  It's an honor that is bestowed upon the greatest names in the game, and Grover has placed himself on that list.  On top of that, he has been selected as one of two announcers to call the action at the 2014 Ram National Circuit Finals Rodeo. 

Besides his great work at Professional Rodeo Cowboys Association events all across this land, Grover has made a name for himself with the Professional Bull Riders, where he hs announced the PBR World Finals and the ABBI World Finals.

When lightning strikes and the thunder claps, the storm is revealed.